With the development of the market and excellent product quality, good word-of-mouth service, affordable cost-effectiveness, Nishui Biological Culture Medium has become the best choice for both central enterprises and small and American pharmaceutical companies. For more and more local distributors and even the general agent, small edition from the theoretical guidance level, together with everyone to explore how to make more achievements. The following is a point of "dry goods".
1, CPS win-win cooperation mode. One person's power is always limited, so we adopt a lot of e-commerce platform approach, in the potential customers and customers have been selected and pushed zero risk zero cost of sales commission strategy. According to the characteristics of mass distribution, we find relevant practitioners (such as purchasing and QA, QC, experimental operators, etc.) to reach a consensus on sales. In order to achieve viral spread, it also plays a good role in brand promotion.
2. Leverage leverage, for our potential demand customers, such as the person in charge of purchasing media, will also have other product purchasing needs, find docking business, database exchange, (such as pharmaceutical raw materials, medical devices and other salesmen) data cross-cooperation, from testing to cooperation, and combined with the first Article strategy to achieve certain consensus. It is easy to find effective potential customer resources from the law, and there is a trust docking (recommended by a company), of course, if the relationship is better.
3, data mining, we all know that customer data is our small treasuries. Therefore, while ensuring good service, high-quality craft products, preferential prices to retain old customers, we should also actively expand new customers. Then, from a passive phone marketing point of view, the effect is no different from a haystack needle, a long-term marketing plan, purchase or search customer lists, and at the right time to do e-commerce, and constantly select and optimize, until a consensus is reached. So, is there any other way of thinking? First of all, we find well-known purchasing platforms and B2B business platforms, find publishers for a certain period of time from purchasing and purchasing needs, and dig out their contact information (rigorous platform will open the names of the companies that need members, fortunately most platforms only hide contact information), so we go to the official website or search for it. The cable engine finds the way to contact the list and makes precise electric sales. For example, we find the demand for the medium from HC. On the one hand, we submit the quotation and IM message according to the platform rules, on the other hand, we dig out the contact information and push the product information actively.
4, then compared with the production enterprises, first-in-first, grasp from the foundation is a good strategy, such as the Chinese communications industry to compete for the campus market at any cost to start a hard battle can be seen. For example, potential customers of some biopharmaceutical companies are naturally responsible users for purchasing and experimentation, especially the latter, which is more important and directly related to the life of the product. Therefore, when they are still students, they should actively guide the brand of halo effect. Visits, training, internships, brand placement through various contacts, which is invalid in the short term, but in the long run, is tantamount to a good groundwork for future marketing and promotion. Imagine I've never heard of a media company that supported internships and extracurricular training during my student years, and the results were different.
5, of course, each dealer has its own "specialty dishes", as long as the actual application is effective, is the best. Finally, emphasize how to serve well. The first quality is better, ensuring the quality of product process is the best service. The second response should be quick, from the distributor to the manufacturer in the face of customer confusion to solve the first time, whether technical support or quality problems. Third, have a lot of patience to deal with daily relationships, guests, visits, bills and so on. Fourth, in actual visits, the best emotional contact is an interview. It's the most practical way to meet someone who knows nothing better than to see them. If you come and go with a long-term good and effective customer to reach one, in such a strong human relationship in the country, is the ideal effect.
Well, Xiaobian said so much, sincerely hope that dealers can always do a good job in marketing, and seek common development.