Online sales strategy for bio diagnostic reagent distributors
It is believed that many distributors who sell biodiagnostic reagents have strong business ability in practice and have made certain achievements in developing new customers and markets. Now is the era of e-commerce network, then how to play a piece of the world on the Internet? The following Qingdao Rishui Xiaobian on this issue, say their views, throw bricks to attract jade, I hope everyone in the trade more exchanges.
First of all, we need to have a place of our own, this infrastructure. Every day, energy sources continuously distribute their products (or alliance products). With its own platform, you can let customers browse and select, you can pay for advertising, you can also leave a website in other platforms for publicity, play a multiplier effect with half the effort. Of course, this includes a lot of things to learn, in addition to technology outsourcing, I have to learn some picture processing, content editing, one-page packaging, network marketing thinking. Nature is not a simple reproduction.
Second, we need to infuse mature platforms. We know that cooperation is a win-win situation, and there are always platforms that start earlier, mature, and have more potential customers. Therefore, we only need to enter these platforms to absorb accurate customers. This kind of platform divides into 2 kinds, one kind is the comprehensive big weight platform, finds and collects through the keyword search, registers and settles in, generally early stage is free trial, and so on has certain effect voluntarily considers to pay, obtains more weight, for example publishes the quantity, the background expansion function, ranks first and the advertisement place and so on. The second is the industry vertical platform, each industry has a leading platform, to the engine or peer to find, according to the rules of the platform to operate, and the cumulative implementation, will have a very good effect.
The third is to promote implementation. After having a platform, we must show our products through various promotion channels and methods. This process must have patience and execution. Whether it's a free or paid promotion, the ultimate goal is to make your bio-reagent products, such as the pharmaceutical company's microbial diagnostic reagent culture medium, available to customers. This is a protracted war, and it is a cumulative process, can not be abandoned because of poor early results.
Fourth, the initiative to attack, the customer's database is our small treasury, so we can not wait and wait, like salesmen to take the initiative to explore potential customers. In the network, how do we do it? How do we find the pharmaceutical company contacts we want? We can think through the following points:
The official website of the pharmaceutical company: mobile phones (including universities and research institutes) for online messages and contacts.
Insiders: interaction and transformation of industry circles, groups, vertical forums, etc.
Business platform: B2B platform purchase search, bidding platform company collection, Q & A interaction;
Software Collection: by setting up search keywords in the software, finding industry customers, accumulating and screening.
In fact, there are many effective ways of online sales, just like the actual marketing, we can always find effective ways to sell our products.
After reading these, I believe dealers have better ideas.
Jingdong, 10S advertising time to:
Rishui Biology, a domestic enterprise specializing in the production of biological reagents (a well-known brand supplier of microbial culture media), can not believe to ask the Harbin Pharmaceutical Group.